Product Merchandising

The Product Merchandising SuiteApp lets you define and display merchandising zones on your ecommerce site. Merchandising zones display complementary, cross-sell or up-sell products. The content for merchandising zones is generated from interactive elements that display dynamic groups of items based on search rules you define.

For example, on a sporting goods store website, a shopper has narrowed the search criteria on a page to display men’s featured items. You want to market various accessories to this shopper too. You define a merchandising rule to search for accessories and display the results in a merchandising zone on the page whenever the search criteria are narrowed to display men’s shirts.

What you can achive by product merchandising:

• Add merchandising zones within the site’s template
• Easily incorporate custom content in merchandising zones
• Create merchandising rules to target content display based on specific selection criteria

SuiteCommerce lets you:

• Guide shoppers in their decision-making by suggesting complementary products
• Generate up-sell opportunities by personalizing the static items to be displayed in conjunction or automating the selection based on the shopper’s buying behavior
• Feature top-selling items prominently by allowing shoppers to sort product lists by best sellers
• Encourage business by offering customers prepaid stored-value money cards for future purchases