What Is ERP & CRM Integration? Exploring Benefits Of An Integrated System

What Is ERP & CRM Integration? Exploring Benefits Of An Integrated System

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Digital transformation is a systematic approach to gain efficiencies in critical business processes while ensuring high level of visibility into those processes. To stay ahead in the competition, organizations not only require 360-degree view of customers but also of operations. In nutshell, the success of business depends on the back office and the front office working as one. Technological tools like Enterprise Resource Planning software (ERP) and Customer Relationship Management software (CRM) enable organizations to control the operations as well as customer relationships. ERP centralizes business processes including order history, planning and scheduling, and other data-driven workflows. While CRM enables organizations to manage customer data, purchases, and contact information, which are, in fact, the most valuable assets of any organization.

What Is ERP & CRM Integration? Exploring Benefits Of An Integrated System

So, the two systems are equally important for any organization. CRM handles customer interactions on the front end while ERP manages business processes on the back end. These two systems deliver best results when they function as a cohesive unit. So, it is really important to integrate the two systems so you have an accurate view of customer information once an order has been made, which includes purchase history, shipping and billing data, and other financial information and supply chain management tools. By integrating both, you need to work smarter rather than harder. By leveraging account based approach, businesses can continue to grow by keeping team members focused on proactive vs. reactive data-driven decisions. With synchronized information, you teams can target, engage, win, and maintain customers.

Signs that Software Integration is Right for You

You’re Still Manually Entering Data – CRM captures front end data such as customer interactions and marketing metrics. ERP takes care of back-end information such as inventory levels and financial data. Even though both systems are working fine, your team still needs to manually enter data from one platform to other. This eventually results in inaccuracies like duplicacy of data, slowing down of data processes. With CRM & ERP integration, not only you get rid of duplicate data entry but also any changes in the customer data across front end will automatically reflect in the back-end. Furthermore, this will also improve data productivity as well as maintain data integrity and consistency.

Users Lack Access to Critical Data – Disparate systems cause data silos across the organization. Whether you’re into any industry niche, you can’t operate efficiently in information silos. Data silos prevent departments to access critical data points. Owing to this, your customers can’t enjoy optimal service. Sales representatives cannot deliver accurate product information if they don’t have real-time view of inventory while supply chain managers can’t procure the right quantity of parts and raw materials if they can’t leverage customer data to predict consumer demand. By integrating CRM and ERP software, your team will gain real-time insights. With actionable insights at their finger tips, they can make smarter, faster decisions to power business growth.

Order Tracking and Forecasting – Integration of CRM with ERP provides better visibility into order status. With this, sales team will get real-time visibility to data across different nodal points. Not only can they formulate realistic sales forecast but also quickly track or make changes to the order. Furthermore, this will also eliminate redundant processes like manual entry at multiple systems. Businesses can easily turn proposal generation (created in the CRM) into actual orders (executed and tracked at the ERP level) using one system. This will reduce time consumption for data management while enhancing company’s efficiency. Furthermore, sales representatives can quote the most accurate pricing by retrieving the updated information. Any promotional or discount pricing will be available in the CRM as well.

A 360 degree view of your customers – For any business, customers are its assets. ERP & CRM integration, delivers a complete view of your customers. Whether it is sales, support, finance, accounting, or any other information, these systems when integrated together enables your teams to have complete visibility of customer’s buying habits, order history and general needs. Built-in analytics and reporting enable your team to make more qualified decisions on how to maintain and improve your business relationship with customers. With seamless flow of customer information in real-time enables you to understand customers’ preferences, profitability, and loyalty.

Robust Financial Tracking – Unified ERP and CRM systems delivers consolidated dashboard visualization of all metrics, enabling organizations to understand the lifetime value (LTV) of a customer. By gaining complete visibility into customer’s needs, their buying habits, order history, and preferences, organizations can deliver personalized services and experiences to customers. They can draft new strategies to explore more business opportunities. Having real-time view of customer’s credit limit, current balance, a list of outstanding invoices and previous orders, salespersons can pitch for more qualified leads.

Customers billed quickerERP & CRM integration enables businesses to automatically turn proposals created in the CRM into actual orders executed and tracked in the ERP system without any manual intervention. Furthermore, automatic syncing of data eliminates the inconsistencies or inaccuracies as any alterations made in the ERP database will be simultaneously reflected in the CRM system and vice versa. Automatic flow of information across the systems also enables companies to ship products quicker, reduce operational costs and increase customer satisfaction.

More accurate product forecasting – CRM integration with ERP ensures better forecasts to production. Having accurate forecasts enables operation managers to prevent excessive production of inventory. With accurate visibility of sales figures from the CRM help in accurately managing production based on demand. By integrating CRM & ERP, businesses can efficiently enjoy improved sales efficiency and more productive operations.

Quicker Sales Approvals – With real-time access to data by sales and operations teams, approval processes can be made quickly. With CRM & ERP integration, same-day signing is now a realistic goal which results in maximizing business opportunities and faster time to revenue.

Improved Collaboration – ERP and CRM integration helps in centralizing information that eventually bring everyone on the same page. With real-time access to critical information helps in improving productivity as employees don’t need to waste time inquiring each other about product status or any other corresponding query. They can easily retrieve information such as inventory levels, shipment status, customer financials, order history, goods return, payment, and pricing.

The bottom line

Thus, we can infer that ERP & CRM integration eliminates inefficiencies associated with data silos. With centralized view of information, you teams can efficiently make more informed decisions. So, if you want to get ERP and CRM system integration then we can help you with that. We are Netsuite Consulting Services, providing implementation, integration, customization, support, and maintenance services. Backed by the off-shore team of highly talented Netsuite ERP Consultants in India, we deliver cloud based solutions, enabling your business to grow with confidence. You can engage NetSuite ERP consultant in India using different engagement models, offered by us. By providing single point of contact, we ensure that cohesive communication takes place between us. So, it’s time for you to say goodbye to legacy and disparate systems. Enjoy the power of cloud to centralize your business while leveraging in-built intelligence to make more informed decisions. With our NetSuite Consulting Services, you can streamline your business processes to improve efficiency and productivity.   

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