The Product Merchandising SuiteApp lets you define and display merchandising zones on your ecommerce site. Merchandising zones display complementary, cross-sell or up-sell products. The content for merchandising zones is generated from interactive elements that display dynamic groups of items based on search rules you define.
For example, on a sporting goods store website, a shopper has narrowed the search criteria on a page to display men’s featured items. You want to market various accessories to this shopper too. You define a merchandising rule to search for accessories and display the results in a merchandising zone on the page whenever the search criteria are narrowed to display men’s shirts.
What you can achive by product merchandising:
- Add merchandising zones within the site’s template
- Easily incorporate custom content in merchandising zones
- Create merchandising rules to target content display based on specific selection criteria
SuiteCommerce lets you:
- Guide shoppers in their decision-making by suggesting complementary products
- Generate up-sell opportunities by personalizing the static items to be displayed in conjunction or automating the selection based on the shopper’s buying behavior
- Feature top-selling items prominently by allowing shoppers to sort product lists by best sellers
- Encourage business by offering customers prepaid stored-value money cards for future purchases
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